The basis of Photofinale is clear.

The goal is the capture of aesthetically graphic imagery, and the rendering of that imagery in a hyper real hyper dynamic fashion. Photofinale places importance on the capturing and
rendering of the image as a technical process.

We create imagery - not art. Rejecting the notion that photography is a personally expressive or an artistic medium; displacing the commonly held approach of "meaning"; which is often used to uphold flat and un-dynamic photography, and also an attempt to disguise its quite often significant technical failings.

Photofinale has a wide a varied portfolio of work; but all its photographers are consistent in their dynamic rendering of subject and continued achievement of technical excellence.